This is a concept album for an imagined group, Gemini.
Designing a vinyl package was a very different experience than designing artwork that would only live on streaming services. I had to consider the world these records would live in and where consumers would interact with them.
I've included some design notes below and a full case study can be found on Behance.
This concept album, Appalachian Simulation, explores the nexus of 21st century technology and rural America, feminism, and coming of age in a rapidly changing time. Their sound is heavily influenced by psychedelic groups of the 70s but has a modern, lo-fi, freak folk quality.
Vinyl collectors place a high value on album artwork. These consumers will splurge on albums that they feel are unique, will stand out in their collection, and could be used as a display piece. It was important to create a design that would jump out against dozens of other records on the shelves or make a shopper stop flipping through records if they came across it while digging through a crate.
I wanted the design to be familiar and surreal at the same time. I incorporated some of my own photography along with the oversized, misplaced moons not only for their supernatural quality but also to reflect the group's name, Gemini, and their continued references to astrology and the cosmos. Gemini, the word itself Latin for "twins", is literally reflected in both the double moon and overall reflection of the image.