I worked with The Pink Daisy, a bridal registry and gift shop in Yardley, Pennsylvania to update their brand, improve their social media content, and increase online engagement.
Linda Tabas, the owner of The Pink Daisy, is passionate about her work. She loves to work with brides to create their registries and help customers find the perfect housewarming, engagement, and holiday gifts for their loved ones.
The personal experience customers receive when shopping at The Pink Daisy is unlike anything one would receive at a department store. She enjoys a loyal base of customers that come back year after year for her hands on, personalized service. Her store has been open for more than 40 years in historic Yardley Pennsylvania and they enjoy a thriving e-commerce business as well.
From the start, I knew it was important to convey this passion and attention to detail in the new branding and messaging. Her customers are familiar with the brand so she did not want to make a major change to the logo. We pulled some new colors to enhance the current color palette and updated the typography.
Brand Research and Design
I worked with Linda as well as other stakeholders to brainstorm brand adjectives based off of what she saw as The Pink Daisy's values and what we wanted customers to take away from their experience with the brand.
I further researched The Pink Daisy's best selling brands, their competitors, and influencers online that commanded similar audiences to ones that we were looking to target. I took all of this information and used it to build out new brand guidelines and a content strategy for social media.
The new branding and content resulted in a 210% increase in followers over 3 months and a 155% increase in engagement.
Additionally, I created new visual assets for their social media, reorganized the information on their Facebook page to better match visitor's needs, and used all available resources to tell the story of The Pink Daisy.